PDF The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value Writen By Peter S. Fader

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

By : Peter S. Fader

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Book Synopsis :

How did global gaming company Electronic Arts go from being named ?Worst Company in America? to clearing a billion dollars in profit? They discovered a simple truth?and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers.In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive?s director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right

Book Detail :

Author : Peter S. Fader

Pages : pages

Publisher : Gildan Media, LLC

Language : eng

ISBN-10 : B07SPH6BS6

ISBN-13 :

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

Supporting : PC, Android, Apple, Ipad, Iphone, etc.

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